Virgin brief overview:
Create three stories in a staff communication piece to explain the Virgin brand, taking into account the core values and its look and feel.
Virgin's consumer insight manager, Thom Stebbings, commenting on the work awarded Silver in the Brief Cases internal communication category said: "This is a lovely way to inspire 'insatiable curiosity'. It has been well considered with a clearly articulated rationale. This solution could be applied across the channels from online to office space."
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Pictured: work of Silver winner Steven Parry Brief Cases, Virgin Brief