Drivers and Objectives

Linking Business and University


Companies’ expectations of new recruits can differ greatly from what undergraduates anticipate. Brief Cases exposes students to conditions where they are required to tackle both industry and academic needs within one project.


The ability to transfer knowledge into skills and understand the business environment is a coveted advantage, which helps students to prepare for the world of work. Brief Cases helps to bridge the gap between study and commercial reality.


Encouraging Enterprise


Micro and small businesses are vital to the UK economy contributing some £1.2 trillion in annual turnover and making up the vast majority of the business population (0-49 employees)*. Encouraging enterprising skills has never been more important. We need start-up businesses to thrive, as they are a key driver in business population growth.


Real life contact with business is a crucial aspect that underpins students’ ability to make sense of the lessons learned in the classroom and to apply those lessons in a commercial context. Brief Cases helps to facilitate this process through collaboration with a wide range of industry advocates and participating Universities who are committed to ensuring the best possible outcomes for those who take part.


Brief Cases encourages entrepreneurship and employability skills, equipping students for a productive future life in business.


Sustainability and Innovation


As the world’s population grows and markets are internationalized, greater demands are put on the earth’s natural resources.


Business has a role to play in creating solutions and new ways of working. Using fewer resources better makes sense, therefore consideration of sustainable production processes and responsible design methods will be a key component in creating appropriate solutions for the future.  


Degree level students are encouraged to consider creative solutions that strike the balance between achieving high impact results, recognising environmental and social considerations and meeting the commercial remit.


A range of challenges across various disciplines enable student participation. For the organisations involved, Brief Cases is an illustration of social responsibility leadership and fits with the desire to: encourage fresh thinking; increase innovation; promote mentoring and application-based learning. The scheme provides the scope to encourage internship opportunities and to identify potential new recruits.





* Source: Department for Business Innovation and Skills statistical release, 26 November 2014 and    14 October 2015

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“There needs to be a constructive discussion

between university and business, feeding

back to the academy and the broader higher

education agenda, to ensure we have a shared

future - working with Brief Cases empowers that conversation.”

- Dr Don Parker, Academic Course Leader, Post Graduate Research Lead, University of Gloucester